this blog post, I am using reverse-engineering to find good typography methods in a well-known advertisement. This TWIX advertisement I found caught my eye immediately. I noticed that the type face for the words “Left Twix” and “Right Twix” are decorative, because it’s not sans serif, slab serif, modern, or oldstyle. Sans serif means that that type of font does not have any slants in it. The items in the black circles above are the tips of the advertisement’s sans serif font. The font is simple because the letters don’t have any “slants.” The arrow on the Left Twix side is pointing to the font in the banner, and the smaller font below. They use the same font for all the words except the large left and right twix, to create consistency. Overall, I think the designers who created this advertisement knew how to correctly use typography to make it look more professional and pleasing to the eye.
I found this advertisement at https://whatthesell.wordpress.com/2013/11/08/twix-no-i-will-not-pick-a-side-ill-pick-up-another-candy-bar/
Lizzie's Digital Art 